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Our Reckless Predicament, The Catch 22 Of The Irish Car Dealership Business Model Published on May 18, 2016 May 18, 2016 • 35 Likes • 14 Comments Denis Murphy Follow In many respects, it would be easier to pursue the traditional franchise dealership model, as we could save a lot of money on construction and gain widespread distribution overnight. To create a car dealership with a respectable gross margin in environmentally-friendlier automobiles. Thembinkosi Pantsi, 39, … They use customized prepaid cards for test-driven incentives to give away $50-$100 to participants. This includes standard loans and leases . Car customers’ loyalty has been decreasing over the past decade, and prospective buyers are much more open to switching brand or model for a better match or package. But very few car buyers give much thought to the car dealership as a business. Yet, … 1. Almost everyone needs a car to get from point A to B. 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